|Navigation: | Home | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 ||
Franchisor Sample Grand Opening Launch for New Franchised Outlets
It is paramount that all franchising companies work hard in the critical launching of all franchises in their new territories. In this present period most franchisees come into the franchise systems with much personal debt and barely squeak by on their initial capital needed. One major error or mistake and the franchisee will fail due to under capitalization. Below it a sample outline and message to new franchisees; I recommend that you take a look at this and develop a policy and plan to help your new franchisees in the beginning gain ground on their new markets. You should copy this article and make notes on it and then take the outline below modify it to fit your business model and write several paragraphs for each number and lettered item to cement your new franchised outlet marketing plan. While reading this policy and outline below realize that it was written for a mobile car wash business and your plan will be significantly different but this will help you in making a first class strategy to win market share for your newest team members.
- - - - - - - -
Your inaugural marketing mission is an integral part of your new business. By doing this, we will attempt to insure that your route is tight and your customers are clustered by time and location. This will increase your productivity by saving you travel time and boosting your sales per stop. This mission will also help you better understand the needs of different customers and get you better acquainted with the pulse of your community. It helps us create a customized strategic development and marketing plan which takes into consideration your life goals, personality, ambitions and talents and matches them with your community, potential market and future customers.
This consists of a team of six to ten highly motivated individuals, which we send in to your territory for one week. We intend to contact businesses, V.I.P.s, government agencies and non-profit groups; explain your service and sign up customers. It's a major undertaking and this is why our crews have nicknamed it "Bonzai and Blitz" marketing. It is essential to your goals and domination of your exclusive territory.
I. COMPUTER DATA MAPPING
A. Complete Demographic Study
B. Maps - Zoning/Target Markets/Etc.
A. Drive Through Town
B. Aerial Photography
C. Story Board
D. Planning Assault
MARKETING MISSION CONTINUES
A. "Bonzai" Mission
1. Identifying Specific Customers
2. Contacting Customers
3. Mass Flyer Distribution
4. Telephone/Fax Marketing
5. Direct Sales Campaign
B. "Blitz" Mission
1. Planning Fundraisers
2. Contacting V.I.P.'s And Government Officials
3. Media Blitz
4. Route Development
5. Competition Study
2. Starting Route
4. Free Washes
5. Word Of Mouth Referral Program
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting
Could a Book About Your Company be Worth $1.7 Billion? Building Value Through Publishing
"Berkshire Hathaway (NYSE: BRK.A) to purchase Clayton Homes for $12.
Financial Issues in Business Startup
A primary inhibitor of business start-up is that few people have the financial cushion to give up a job for the uncertain income of a start-up venture. In a recent survey, about 30% of new business founders identified inadequate funding as their biggest hurdle, and a similar amount said lenders were too conservative.
Entrepreneurs, Are You Hauling Buckets?
Once upon a time, there was a village on the banks of a fine, clear river. The villagers all drew their water from the river, and used it to cook, and bathe and water their gardens.
Why Every Student Should Start a Business
With the economic downturn, students in all the major business schools have been dropping out of their entrepreneurship classes and transferring back to classes where they think they have a secure future. Students and professionals who were once planning to start businesses now have decided to go back to their cushy jobs.
What Online Millionaires Tell Me They Are Worried About
I just arrived back from the best seminar I have ever attended in the last 10-years.There were more "Underground" millionaires at Yanik Silver's"Underground" seminar than I've ever had access to at one time ever!Upon arrival, we had to sign Non Disclosure Agreements, andfor very good reason.
Venture Capital Negotiating Issues
When companies enter into negotiations with venture capital firms, there are several issues which need to be defined and agreed upon. This article describes the key issues.
Questions For The Entrepreneur To Be
Entrepreneurial e-gnorancePart 1: Questions for the entrepreneur to beIf you are an entrepreneur starting out, or have been around the block for some time but are yet to hit on the jackpot, you might be missing out some of the cornerstones of doing busingg through the new age media, the internet. Ask yourself the following questions and in seeking out answers to the, you may find the magic touch that could propel you to the success that drives you everyday.
Key to Starting Your Own Clothing Company
Starting your own private label clothing company is not as difficult as you may think. I assure you that the founding members of Volcom, Paul Frank, Hurley and Von Dutch, are not mad geniuses of fashion.
The Magic of Thinking Small
Hey!Many of you might disagree and I'm prepared for that.Many 'guru's' might say "Mike, you're wrong.
Meet Success: Business Profile of Sylvia Acevedo, Communicard Owner
Sylvia Acevedo needed a break from her technology job so she bought an old Victorian house to remodel into a bed and breakfast. "Being an engineer working in technology, I really felt I didn't do a lot of tangible work.
Everything You Wanted to Know About Public Domain Info, but Were Too Afraid to Ask!
What to Look Out For:Copyright - you absolutely must check on this - violating someone's copyright is not clever and can be a really expensive mistake not to mention seriously damaging your reputation. Is it really public domain? All those lawyers fees can really mount up when checking into all this but believe me, you really don't want to end up in court over it.
5 Habits Of Successful Entrepreneurs
Habits get a bum rap. When you think about your habits, I bet you think of the "bad" ones - the ones that you aren't particularly proud of, like eating too much sugar, or smoking, or dwelling on your negative thoughts.
10 Ways Entrepreneurs Shoot Themselves In The Foot
Entrepreneurs and their businesses have a tendency to ambushthemselves when they aren't looking. This affects how muchrevenue they can generate, how fast their business rises,and even if they survive after the first few years.
10 Essential Tips for Starting Entrepreneurs - Ignore these at your Peril!
1. Do What You LOVE: If you've chosen your business because you read that this niche was the next hot one, or because your favorite uncle (or your best friend) thinks you'd be well-suited for this business, you may as well pack up now and save yourself some time and money.
Do You Have What It Takes To Be An Entrepreneur?
Q: I am interested in starting my own business. I have a business degree and lots of experience in my chosen field, but I don't know if I have the necessary skills to really make it on my own.
Empathy - Not Business Plans - Key to Your Home Based Business Success - Do You Have Empathy?
EMPATHY is a Natural Talent, you were born with it and you will never loose it. It can be a blessing or a curse in a home based business.
Do You Want to Just Survive or Thrive? (Part 1)
You've probably heard this, or maybe you will relate to this personally. Have you ever arrived somewhere and wondered, "How did I get here?" or "Why am I here?"Have you ever wondered if you've missed the boat (with your family on it)?Life is a battle that must be fought if there is to be a favorable outcome for you, as well as those around you that count the most.
Definition of Entrepreneur
EntrepreneurAn entrepreneur is a man who organizes and manages the business. The following are the responsibilities of an entrepreneur that what he has to do?1.
In his book, The Road Ahead, Bill Gates of Microsoft writes of "friction-free capitalism" made possible by developments in communications, chief among them the Internet and its World Wide Web. In this context, "friction" is everything that keeps markets from functioning as the "perfect competition" of economics textbooks.
Business Planning Overview
The successful entrepreneur is generally more inclined, once a business idea is selected, to sharpen the concept by a detailed planning process. The result of this step is a comprehensive business plan, with its major components being the marketing "mix," the strategic plan, operational and logistical structures, and the financial proposal.
|home | site map | contact us|