|Navigation: | Home | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 ||
Key to Starting Your Own Clothing Company
Starting your own private label clothing company is not as difficult as you may think. I assure you that the founding members of Volcom, Paul Frank, Hurley and Von Dutch, are not mad geniuses of fashion. You can duplicate their rise to brand stardom provided that you have the following:
1. A decent logo
2. Creative concepts and graphics - Design Talent
3. A unique, blank apparel supplier
4. A decent screen printer
5. A Line Sheet to show potential buyers
6. Sales and promotional talent.
Which do you think is most important? Its obviously design talent you say? Are you Joking? You must be joking. Have you stepped out of the house recently? Have you seen Von Dutch clothing? Crayon weilding Chimpanzes produce better designs. Furthermore, I imagine the monkeys are more sanitary, but I digress.
#6 is clearly the most important element. You can create an entire line of fashion forward, beautiful clothing but if you can't pitch it - no one will ever see it (excluding your mom of course). So, unless you want a closet full of your fantastic designs, ask yourself the following two questions:
Can I sell?
In other words......can I hit the pavement with my line sheet and walk into every boutique clothing store I can find? Then will I harass the hell out of retail clothing store buyers so that they'll try to squeeze 5 minutes of time in for me at Magic 06' (Clothing Convention) ?
Will I be able to make a professional presentation to a Nordstroms buyer?
Can I promote?
Do I have and creative viral or gureilla marketing ideas to get this label kickstarted?
If the answer to both of these questions is No - you better get some help. Namely, find someone passionate for fashion who also happens to be ridiculously outgoing, great on the phone and aggressive as hell. Lastly, (and superficially) it would help if your sales rep is hot.
I know, how horrible.....so sorry, buy I didn't say anything about this being an equal opportunity blog :)
That being said, let me welcome you the shallow end of the pool..... i.e. the fashion world.
Good luck with your label!
Entrepreneurs Just Get Better With Age
Q: I'm thinking about starting a business after I retire next month. I'll be 65.
Used-Book Case Study
Dwight Payne and Gary Heap reside in Santa Barbara, CA, where they attend college and pursue their mutual hobby of science-fiction book collecting. They pooled their book collection of over 4,000 volumes, and sci-fi magazines going back over twenty-five years.
Entrepreneurial Excerpt from a Speech to Small Business
Having built a business from a bucket of water and sponge, which started over 25 years ago in a National Franchise chain in 23 states, I feel comfortable discussing entrepreneurship.While building my company in the beginning we learned the value of grass roots marketing, being involved in the community and giving a little back as we grow.
Focus is the Key to a Successful Startup
The definition of a startup means you have very few resources to employ and little time to get them to do something valuable. The clock is always ticking, and the money (if you even have any) is running out by the day.
The Ideal Length of Your Business Plan
How long should a business plan be? A business plan needs to be whatever length is required to excite the investor, prove that management truly understands the market, and detail the execution strategy. From surveys of investor needs, Growthink has found that 15 to 25 pages of text is the optimum length in which to accomplish this.
How to Be an Entrepreneur and Keep Your Sanity
Define for yourself what an Entrepreneur is:What makes you think you can start and grow a business?Do you make something that people just have to have?Are you talented in a way that make you stand out from the crowd?What makes you different from Joe Schmoe?Conduct a quick skills assessment and ask yourself what makes you stand out from the rest?What are your ultimate goals? Why are you striking out on your own?· Burning Desire· Financial Empowerment· A new beginningWhat's the Big Idea: Contrast your strengths and weaknesses. Identify your hobbies, skills or your any innovative products you've created, then:· List it· Test it· Work it· Sell itTick-Tock-Tick-Tock.
The Use of Common Stock in Venture Capital Transactions
When raising capital for a business venture, a company can either raise debt capital, equity capital or a combination of the two. Debt capital is money loaned to the company at an agreed interest rate for a fixed time period.
At an International Franchising Symposium in London, Peter Holt made the bold statement to his audience of Franchisors that they needed to understand that their business would fail, and in fact all businesses are bound for failure. Needless to say, there were a few shocked faces in the crowd.
Your Company Needs A Mission Statement; Make It Count
Does anyone remember that book "Built to Last" done y the Stanford class and professor? Well change that to "Built to Merge." My grandfather was personal friends with Bill Hewlett and David Packard and I bet they would not have wanted this merger with Compaq either.
Pre-Money vs. Post-Money Valuation
When a company decides that it must raise capital, a key question that must be answered is how much the company is worth. For example, if the business needs $500,000 to get started and/or grow, how much of the equity in that company should $500,000 command? Once this question is answered, the company will go out and try to find investors.
Creativity & Entrepreneurship: The Secret to Discovering Your Purpose in Life!©
Hello Creative Entrepreneurs!In the second course on Creativity & Entrepreneurship we begin with a guided meditation that I created entitled: Dream Keeper-Gift Giver©. You ask: what in the world does this mean? Well, it's a very profound secret I discovered about myself fifteen years ago.
How A Woman Became A Successful Bill Collector In A Mans Industry And How You Can Too!
I have worked in the credit industry for over 17 years now. When I first started out, I only knew a very few women in the industry.
Do You Have What It Takes To Be An Entrepreneur?
Q: I am interested in starting my own business. I have a business degree and lots of experience in my chosen field, but I don't know if I have the necessary skills to really make it on my own.
What Kind of Business Should I Start?
It's not uncommon to reach your 30s, 40s or even 50s and still wonder, "What do I want to be when I grow up?" Few people are fortunate enough to be certain of their destinies early on and the rest of us are forced to do some soul searching.The desire to own a business is becoming more common as workers grow more frustrated with the economy and working in corporate America.
The 5 Senses of an Entrepreneur
If you have seen me speak you will know that I believe the word 'entrepreneur' is used way too much these days. People seem to wear it as a badge instead of just getting out there and doing entrepreneurial things.
Competing With The Big Dogs
You run a small consultancy. You're well qualified, experienced and dedicated.
Four Steps to Entrepreneurship
As more and more people start or consider starting their own business, it is important that they understand the core steps that are required to launch successful ventures. These steps include spotting, assessing, selecting and executing upon opportunities.
Could a Non-Profit Structure Be Right for Your Business?
If you have a business idea, or an idea for a servicefor your community, there's one decision you must makeearly on: are you going to structure your project as afor-profit business, or as a non-profit corporation?Now, it may be that you already have a clear idea aboutthis. Some business ideas are clearly "for profit".
Identifying the Right Venture Capital Firm Partner
Venture capital firms are comprised of individual partners. These partners make investment decisions and typically take a seat on each portfolio company's Board.
5 Tips to Step Boldly into the World & Set Yourself Apart from Others
"Real champions believe in themselves even when no one else will!" Author UnknownTo take your life and business to a level that makes you ecstatic there is a good chance you will need to step boldly into the world and stand distinctively apart from others. Here are 5 tips to support you to embrace the unknown in a big way and maximize your results.
|home | site map | contact us|