|Navigation: | Home | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 ||
Oil Change Guys History; Part I
How do franchise companies come to be? How do they start. What type of a person or entrepreneur becomes a franchisor? Below is the story of how one small company became a franchisor in the mobile oil change business. The story is written from our point of view and opinion. We claim freedom of speech, of the press in its entirety since a good part of it is opinion based.
Serial Entrepreneur Lance Winslow started out in the Aircraft and Car Detailing Business about 28 years ago. Mobile Oil Changes did not exist for the consumer at that time. There were only preventative maintenance services for over the road trucks and off-road heavy equipment. During this time Jiffy Lube was growing in size and convenience started to take hold. Jiffy Lube in less than 15 years cornered the market. Mr. Winslow watched this trend take hold and thousands of quick lube shops started to spring up across America, similar to the original Midas Muffler Model, but this time for oil changes. This was occurring as gas stations turned from service station garages to C-Stores for higher per square foot profits. At time the young entrepreneur never thought much about running a mobile oil change franchise.
Eventually several companies sprung up to fill this niche, few lasted as consumers were not ready to except this new trend of mobile oil changes and cities and property managers frowned upon it. In some markets they did well and in others they failed miserably. Eventually many companies learned through trial and error what the consumers needed and wanted. The operators also learned how to market these services. Now we see National Oil and Lube News; www.noln.net , has a whole month dedicated to the mobile oil change sector. The winners in this mobile on-site oil change market today are Location Lube, Lube and Go, and Oil Butler.
In 1998 Mr. Winslow was marketing a new franchise in San Jose, CA for his Mobile Car Wash Business when he ran into Dave who was the co-founder of Oil Maxx. Oil Maxx was founded back in 1995 after a study of the market revealed that there was a great potential for a mobile oil and lube service. Many people had never even heard of a mobile lube service in Silicon Valley. Dave and his partner then borrowed money from family and friends and started Oil Max, a name they chose to franchise with. Although this confused their current customers they thought it was a smart move. Soon after they discovered Oil Max was taken as a name and changed to Oil Maxx with two 'X's. Prior to that there were only Biz-Ops and all were East Coast based and only one was a legitimate franchise; The Oil Butler in NJ. Dave and His partner and newly formed marketing staff spent many days and nights perfecting their system and building an even stronger customer base.
Oil Maxx provided service to many major companies and individuals throughout the San Francisco Bay Area and surrounding communities. They were members of the National Association of Fleet Administrators and a preferred vendor with many fleet service/leasing companies including GE Capital, PHH Vehicle Services, Wheels/Map, US Fleet Leasing, and Enterprise Fleet Services. Oil Maxx decided to team up with our franchisees of The Car Wash Guys and The Truck Wash Guys in the California Bay Area. By co-marketing and bundling services each of the two companies doubled business by sharing customer lists. We immediately sent Oil Maxx to our customers at Adaptec, Fujitsu, and HP. They sent us to Budweiser Distribution, a courier service, a uniform service and the cable company. We also worked together to leverage other competitors out of the market, such as our once rival Texas "T", by bundling services with the many Concierge Services, which started popping up to cater to corporate employees at the height of the DotCom and Tech Bubble. The synergies gained were so intense, they were scary, so both companies grew closer and even shared data bases of customers, billing information, scheduling routes lists and sales teams. Without any non-competes, lawyers or guarantees, all on a hand shake between company founders. (January of 1999).
Seeing the potential of this incredible synergy, Mr. Winslow, introduced Oil Maxx founders to his then sole mentor in franchising, Lou Gurnick of franchisebusiness.com. Lou Gurnick was the Chief Operating Officer for Midas Muffler from it's inception with only $100,000 in capital to over 400 Million in sales which was still over 30 years ago. Lou Gurnick was also a consultant to Ray Kroc who franchised McDonalds and to Tom Monahan Founder of Dominos Pizza. Mr. Winslow was looking to duplicate this synergy he found with the Oil Maxx Company across the nation. He was anticipating Oil Maxx's rapid expansion through franchising on a promise from the Oil Maxx founders to catch up to the then only Car Wash Guys then already franchised in 14 states at the time. Knowing that it would bring fleet business and corporate onsite car washing to his team and also provide Oil Maxx Franchisees with instant business. Mr. Winslow had a long-range plan to either buy all or part of Oil Maxx after the fast and explosive growth and then take the company public or trade for Car Wash Guys stock. That never came to be, as Oil Maxx failed to capture enough inertia to attack the franchising market. Most of this was due to under capitalization. Mr. Winslow had not even considered setting up the Oil Change Guys www.OilChangeGuys.com Franchise System at that time. He was completely busy setting up Car Wash Guys Franchises. To be continued. . .
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Something From Nothing, With Something To Share
Betrayal, it can hit you like a load of bricks falling from the sky, leaving you with a pit in your stomach that no pill can cure.Starting your own business is hard enough, however when your inside people are working against you as well, it can make the toughest of souls weak at the knees.
Seven Key Qualities of Successful Entrepreneurs
A recent poll conducted by Forbes magazine shows that majority of its readers would prefer to become a billionaire rather than a Nobel peace prize winner, a great scientist or a famous athlete. There is no secret that most of the average people dream about getting rich albeit very few makes any real effort to become one.
Outcomes - Thats What You Need to Focus On
Successful business owners and managers need to be veryclear about what outcomes they want. Whether you call them goals, objectives or targets, theseare the factors that you're ultimately judged on.
Entrepreneurs: Benefits vs. Features-Know the Difference!
Entrepreneurs know their business. They know their product, their service.
Entrepreneurial Excerpt from a Speech to Small Business
Having built a business from a bucket of water and sponge, which started over 25 years ago in a National Franchise chain in 23 states, I feel comfortable discussing entrepreneurship.While building my company in the beginning we learned the value of grass roots marketing, being involved in the community and giving a little back as we grow.
Entrepreneurship as Your Passion
Entrepreneurship has been my passion for as long as I can commit to memory to learning how to type, and that started in 5th grade! Strangely enough, I wasn't raised around lots of business owners growing up in New Jersey nor surrounded by many business-minded individuals.Initially, my passion was expressed through the notion that extra money can be made while working a corporate job.
Entrepreneurial Business Plan The Down And Dirty Way
Does the idea of running your own business sound exciting? Do you have a business up and running and want to take it to the next level?After coaching hundreds of entrepreneurs at various stages of their evolution, I've found that the answers to these 5 questions can make or break any endeavor. Of course there are lots of other areas that must be addressed, however these will get you moving in the right direction quickly.
Determine Your Niche & Be Successful
What's a niche?Dictionary.com provides a great, twofold definition:"A situation or activity specially suited to a person's interests, abilities, or nature.
Bring That Difference To Your Business!
Romans had a phrase for this- First among Equals.Online marketing has too coined a similar one - when everything is equal the difference is me.
Entrepreneurial Traits that Drive Sales
Frequently overlooked and hidden deep within our marketing tool box is the ultimate marketing vehicle for your business - you! Many small business owners are so busy figuring out how to increase sales and revenue they forget to grow themselves as business owners. If you aren't evolving yourself, aren't you being counterproductive to your business development? Marketing our businesses isn't just about what ads to buy or what networking event to go to next; it's about us as people, as entrepreneurs.
How Much Risk is Necessary to Grow Your Business?
A business owner is thoroughly responsible for their own financial survival and possibly the financial survival of their employees. Business owners, for the most part, seem to be "risk takers", who really don't easily "go with the flow".
Business Is No Guarantee of Riches
Q: I'm thinking about starting a business since that seems to be how most rich people get rich. I don't have any business experience or much money, but I'm a fast learner and have lots of energy.
Walt Disneys Failures Could Inspire Entrepreneurs
You are a struggling entrepreneur and sometimes it feels like you are pushing a 3 ton boulder up a steep hill. Costs keep mounting and you are considering giving up.
Become a Recognized Authority in Your Field - in 60 Days or Less!
You don't have to be rock-star famous before you are recognized as an authority in your field. You just have to begin to get the word out.
Key to Starting Your Own Clothing Company
Starting your own private label clothing company is not as difficult as you may think. I assure you that the founding members of Volcom, Paul Frank, Hurley and Von Dutch, are not mad geniuses of fashion.
Use Your Youth To Your Advantage
You should wait until you're older and have more business and real-world experience before starting a business. You should just focus on school for now.
Creativity & Entrepreneurship: The Creative Evolution of an Intellectual PropertyŠ
In each of us, there is a creative spark - a unique purpose and destiny for which we are born. Most of us have forgotten what that special gift is, or we are afraid to live it.
Entrepreneurial Ongoing Education Advice
I would like to give some advice to all the up and coming entrepreneurs; if you really want to be a superstar not only do you have to work harder and smarter than the competition, but you must always keep learning. I built a company from a bucket of water and a sponge into a National Car Wash Franchise System in 23 states.
Compensating for Your Entrepreneurial Style-or Lack of Style
I recently took an entrepreneurial quiz which evaluated my answers and informed me I would do best as a hired hand! So why am I a successful home business owner? Because I've learned to fill the holes in my entrepreneurial style, and compensate for my deficiencies. Let's start with a list of qualities that might benefit someone working for him/herself: 1.
Angel Investors: 7 Online Business Plan Scams and 1 Real Deal
We've all seen the hype: "We'll put your plan in front of thousands of investors!" "We'll write you an award-winning online business plan!" "Only $3,000 for thousands of investors to learn about your company!"I cringe every time I see one of these ads. Vultures are preying on honest business people who want to fund their businesses.
|home | site map | contact us|