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Business Name - How to Choose One

It's very important to get your business name right. You mayalready have a business name but it's not too late to changeit. Let's face it; big organisations change their businessand product names all the time.

I named my business Fairweather Associates when I started in1993. However, when I attended networking events with myname badge on my lapel, people would ask - "Are you lawyersor accountants or architects?" They would come up witheverything except what I actually did, which wasProfessional Speaking and Consulting.

I've retained Fairweather Associates for my business bankaccount; however, I'm much better know as

Here are some things to think about when choosing yourbusiness name:

#1 Make it easy to remember - I met a lady from a graphicdesign business called - "Shout" - I'll always remember thaton.

#2 Make it easy to pronounce. People feel uncomfortable ifthey phone you and pronounce your name incorrectly.

#3 Make it easy to spell

#4 Stir the customer's interest - make them want to ask more- Jones the Plumbers doesn't exactly do it.I met someone from - "Dynamic Plumbers" I had to ask - "Whatmakes you "Dynamic"

#5 Make it positive sounding - optimistic

#6 Make it changeable - "Apex Software" might want to startselling hardware someday.

#7 Make sure it doesn't confuse you with someone else

#8 Make it attract the kind of customers you want -"" sells all sorts of equestrian products to thehorsy set.

#9 Make it fun, (if it's appropriate for your business) -"Curl up and Dye" - not for the baldies

#10 Make it quirky - - would you believe it's a bank

Here are some suggestions to help you choose a name:

#1 Brainstorm - think about how you want people to feel whenthey see or hear your name

#2 Think of humorous aspects of what you do

#3 Check other names and trademarks on the internet

#4 Check domain names

#5 Does your name sound cheap or expensive

#6 Think about picking a name that starts with "A." Thatcould be important if you want to be listed in a publicationsuch as Yellow Pages

There are books you can buy and software you can use to helpchoose a business name. Check out this book:

The Name's the Thing: Creating the Perfect Name for YourCompany or Product Henri Charmasson

Discover how you can generate more business without havingto cold call!Alan Fairweather is the author of "How to get More Saleswithout Selling" This book is packed with practical thingsthat you can do to - get customers to come to you . Click here now

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