Navigation: | Home | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 |
Entrepreneurialism Information Click here for eBay Motors! Get 2 weeks FREE CA Anti-Virus 2007 Accept Credit Cards Get your FREE $250 Cash Card PhotoStamps

This Domain For Sale. Contact us for more information.


From Entrepreneur to Infopreneur: Make Money Selling Info Products


The term "Infopreneur" is a relatively new industry buzz word that is making waves because it opens doors for entrepreneurs to generate new streams of income. Simply put, an infopreneur sells information.

Information products are offered in a variety of formats including books, e-books, special reports, audio formats, videos, workbooks, tips booklets, and virtually any method in which you can deliver information. Many successful entrepreneurs have been doing this for years. Here are some examples:

*Joan Stewart is a publicity expert and operates www.PublicityHound.com. With over 100 special reports and audio recordings of the teleconferences she hosts, Joan is a master infopreneur.

*Dottie Walters is the author of "Speak and Grow Rich" and several other books, and the founder of www.SpeakandGrowRich.com. In addition to her published books, Dottie sells audio programs, subscriptions to "Sharing Ideas," her magazine for speakers, and weekend-long seminars.

*Dan Poynter is the author of "The Self-Publishing Manual" and other books. This savvy infopreneur has built his enterprise based on his expertise in several areas: publishing, parachuting, serving as an expert witness, and cats. Dan sells dozens of special reports and mailing lists through his website: www.parapublishing.com.

Benefits of Info Products

Aside from the additional revenue stream info products generate, there are numerous hidden benefits. For example, many authors treat their books like a business card, using them to open doors to new business opportunities. A book gives you more credibility and makes you more interesting to the media. With the right spin on your topic, media exposure could bring you a windfall of new business. Just look at any author who has made it onto the Today Show or Oprah. Even an article in a local newspaper can prompt hundreds of readers to buy your book.

As you add more info products to your line, you spin a web of opportunity. Each product may appeal to each customer differently. Some may buy one product, others may buy another product, and ideally, most customers will return to purchase multiple products.

Each product provides the opportunity to reach new markets with your advertising efforts. You automatically create a new reason to send a press release when you announce a new product. You can also promote the new product to your newsletter subscribers and to other businesses that compliment yours. These target marketing opportunities could change with each new product introduced since each could appeal to a different audience.

Giveaways are another fantastic use for info products. For example, you could reward new subscribers to your e-zine by giving away a free e-book. Or you could send your e-book to other business owners and allow them to distribute it for free, provided all of your contact information remains intact. This strategy will ultimately bring you new customers and that all important exposure to your audience.

You can also negotiate rights to resell your content. Paulette Ensign creates bound tips booklets and has sold them by the thousands to businesses who use them as giveaways for their own customers and employees. Not only does she make money selling the reprint rights to the booklets, but she reaches thousands of potential new customers.

What to Write About

Everybody is an expert at something. If you run a successful business, that makes you an expert in your industry. Or perhaps you are an expert at a hobby, sport, or other special skill. Here are some tips for coming up with product ideas:

*Conduct a survey with your customers and ask them what information they need or would like to know.

*Teach people how to do something.

*Create a directory. Do you have a list of 50 or more resources that people in your industry need? Sell it!

*Read books from your field of interest. Is there a book that covers an important piece of information in one chapter that deserves to be expanded upon? Could you write a whole book or a special report about that topic?

*Make a list of potential guests that you can interview and host teleseminars. You could charge for the seminars, or offer them for free and sell the recordings.

*Outline some topics and consider teaching at your local adult learning center or become a professional public speaker. You can also sell recordings of your live presentations.

*Produce a video recording of a demonstration, speech, or technique..

*Take an inventory of the people you know. Can you incorporate them into your projects? People like real-world examples and advice from experts. Interview your peers and include excerpts in your print publications or audio products.

Keys to Info Product SuccessIn order to convince customers to get out the credit card and buy from you, your products need to meet the following criteria:

*Credibility: Demonstrate any credentials that you have in your field. This is not the time to be shy. Publicize your education, experience, awards, or achievements in the area that you specialize. Strangers are not going to buy from you unless you can demonstrate your ability to deliver on your promises.

*Quality: There are a lot of information products out there and some are downright lousy. Make sure that whatever you produce is of the highest quality. Written documents should be professionally edited. Audio or video programs should also be edited.

*Value: There is a fine balance when determining the price of products. Too many infopreneurs price their products out of the ballpark. Check to see how your competitors are pricing their products. Some price products higher to demonstrate the extreme value of the information they are selling. If you use this strategy, be sure you are delivering information that is worth its weight at checkout.

*Delivery: With electronic products such as e-books and reports, customers who purchase want instant gratification. Though you can manually e-mail electronic products once a sale is completed, it's best to set up a system to automate the delivery process. An added advantage of automation is that you won't have to constantly check e-mail for sales notifications and you can actually make money and deliver products while you sleep.

If you mail products, be sure to set up a streamlined process for shipping. Compare shipping options with the U.S. post office (www.usps.gov), United Parcel Service (www.ups.com), and Federal Express (www.FedEx.com).

*Marketing: No business can survive without marketing. You need to let people know you are there so you can entice them into buying from you. A solid marketing plan is essential to success with info products.

*Development: All info products should be up to date. At the same time, new products should be in development and should compliment other products you have available. Think about how McDonald's structures its business. The fast food chain relies on a staple of products (Big Macs, French fries, Quarter Pounders) and introduces new products throughout the year. Some products are only available for a limited time-a chance to test the market viability. The products that sell best are added to the permanent menu.

Marketing

If you're going to sell info products, you need a way to promote them. The first place to begin is with a website. A website can reach a potential customer base that spans the globe. Your own website allows you to establish your credibility, build a database of site visitors, and promote and sell your products directly.

Strategies for Promoting Info Products

*Host a website that specializes in topics related to your info products. Provide free information as a sample of what you have to offer. If you offer free information that is useful, you can eventually convert many of those free users into real buyers.

*Conduct public speaking engagements (including workshops, seminars, and classes). Seminar speaking experience helps you earn credibility while gaining valuable exposure and experience.

*Hold teleconferences to share information. Ask peers to announce your events in their e-zines or on their website. Even if you aren't selling your product up front, you are exposing people to your products.

*Distribute a newsletter or e-zine. This is an inexpensive yet valuable way to market to your customers.

*Up-sell and promote additional products when someone makes a purchase. Include a brochure about your other products when you ship an item or offer the buyer a special discount on a related product at the time of purchase.

*Establish yourself as an expert in your field by being seen and heard everywhere. Participate in interviews, publish articles in print and online, and seize every possible opportunity to get your name out there.

*Take advantage of media exposure. Radio is an inexpensive way to reach a lot of people in a short amount of time. Many talk radio programs accept experts through call-in format. If your topic is interesting enough to reach a broad range of listeners, you could go on a radio tour right from the comfort of your own home. Print publicity is also beneficial. Find news angles for your topic and contact newspaper, magazine, and TV reporters.

*Create an affiliate program. Offer other businesses the opportunity to sell your products and pay them a percentage of each sale.

*Swap advertising with websites and e-zines that reach your target market.

As you develop a plan to generate and sell your own info products, take notice of how others are doing it. You may even want to purchase some info products from business owners that you admire so you can evaluate the content. Learn from those who are already successful so you can emulate their success. Soon you could be generating income while you sleep.

For additional resources on developing an infopreneur business, visit www.BusinessInfoGuide.com/infopreneur.htm.

About the Author:
Stephanie Chandler is the author of "The Business Startup Checklist and Planning Guide: Seize Your Entrepreneurial Dreams!" and founder of http://www.BusinessInfoGuide.com, a directory of resources for entrepreneurs. Subscribe to the newsletter for hot tips and small business tools.


MORE RESOURCES:
Business:Entrepreneurialism Articles from EzineArticles.com
12/24/2021 04:03 PM
How to Maintain Business Momentum
Not all goals are equal. The secret lies in setting a goal that will motivate versus one which will defeat you.
12/21/2021 09:19 AM
How Do Business Owners Stay Focused?
Many entrepreneurs think their biggest problem is finding funding. But what those entrepreneurs forget is the demon of distraction.
12/20/2021 06:01 AM
How Do You Embrace a Growth Mindset?
People with a growth mindset believe they can grow. And if you want to succeed as an entrepreneur, a growth mindset is what you need.
12/20/2021 06:00 AM
Affiliate Marketing Secrets - What I Wish I Knew Before!
The so called affiliate marketing secrets are really just things that some affiliates know and others don't. I wasted years as an affiliate making many mistakes which I could have avoided if I had have know better! Here I share some of the "secrets" I wish I had known about before I started on the affiliate journey!
12/20/2021 06:00 AM
Autopilot Money Making System - How To Create One
Is it really possible to create an autopilot money making system which runs completely hands free? Since the early 2000's I became fascinated with the idea of generating an income completely hands free from the internet. After purchasing an eBook, I realised that automated downloadable products could allow a "hands off" income source, and be created from anywhere.
12/16/2021 09:17 AM
How Do You Evaluate the Future of Your Business?
Revisiting a business plan at the right time and adjusting the strategy can save or destroy a business. Here are 5 ways to evaluate your business and your future.
12/16/2021 09:17 AM
Affiliate Marketing Mentor - Why You Need One
An affiliate marketing mentor can help you better understand the steps needed to build a successful affiliate business and earn an income online. A mentor can also help you overcome your own limiting thinking when it comes to building an income online.
12/14/2021 10:10 AM
4 Signs That You're Losing Interest in Your Business
Only time will tell if you're really losing passion for your business. But these questions will help you know, make changes and take your business to the next level.
12/13/2021 08:47 AM
Are You Losing Interest in Your Business?
It's a fact that many people lose the passion for their work. As an entrepreneur, if you don't love what you do, pouring your heart into your business will be difficult.
12/08/2021 09:40 AM
How Do You Get Your Business Out Of a Rut?
Entrepreneurship is not for the weak! The emotional rollercoaster is full of highs and lows. And managing and motivating your team needs a consistent positive demeanor. As a result, having ways to get yourself from these lows is crucial.
12/01/2021 08:33 AM
Why Is Momentum So Important in Business?
If you lose momentum, evaluate what choices made this happen. Doing research will help you undercover the missteps that could be avoided in the future.
11/24/2021 08:59 AM
How to Stay Motivated and Excited About Your Business
As a business owner, you're building your dream. You're putting your mark in a world full of conformity. And it'll take a lot of consistent and constant motivation to move past the hard times. Use these six tips to tap into your inner power and use that motivation to build your entrepreneurial momentum.
11/18/2021 10:55 AM
How to Ignore the Haters and the Naysayers
Whenever you get distracted by naysayers, it's because you've lost focus. All you need to do is remember your goals. Remember who you are and what you want to achieve. Think about your goals and ask yourself if it's worth putting your goals on hold because of what naysayers say. Don't deny yourself the life you should live because of haters and naysayers.
11/16/2021 11:17 AM
Are Your Habits In Line With Your Business Priorities?
We all have regular practices which give us structure. These practices help us remain mentally and physically healthy, and they enable us to approach life consciously. These habits are important every time, and they're crucial in our busiest and most chaotic times.
11/15/2021 01:49 PM
Don't Focus on Being the Best, Focus on Being Unique
In a world where competition is the constant factor, it's hard to differentiate and build your own identity. It's difficult, but it is possible to be unique!
11/12/2021 10:14 AM
How to Launch Your Coaching Business
As you prepare to launch your coaching business, remember it's possible to build a successful coaching business. But you have to believe in yourself and in your idea before it becomes a reality.
11/08/2021 05:43 PM
7 Steps to Find and Retain Quality Staff
Finding and retaining quality staff whether you're hiring employees or contractors, can be a difficult task for many entrepreneurs. There are a myriad of reasons this is true. It takes a focused, strategic approach to hiring and growing your team that will help propel you and your business forward. Apply these 7 steps to find and retain quality staff.
11/08/2021 05:42 PM
How to Know If an Opportunity Is Right for Your Business
To become a successful entrepreneur, you need to know how to detect unique and good opportunities. Also you need to test and execute them more efficiently than your competitors.
10/28/2021 10:26 AM
Why Your Mindset and Beliefs Impact Your Business Success
What do the world's most successful entrepreneurs have in common apart from successful businesses? The answer is, the right mindsets. Mindset together with consistent action is the key to achieving and maintaining momentum.
10/26/2021 02:36 PM
How to Clear the Way for New and Better Business Habits
The success of your business depends on you. That means increasing your output, improving your performance, and focusing more on important things.
10/19/2021 07:20 PM
Choosing The Right Courier Company For Your Small Business
If you need to send a parcel for you or your business, then choosing your courier is very important. If your business is online, then the courier service you use to send goods may be the only human interaction your customers have with your company. Therefore, it is very important to choose smartly who will represent your company when delivering your parcels.
10/19/2021 06:20 PM
Bust These Myths About Co-Working Spaces and Start Being Productive
The more you learn about the advantages of co-working spaces, the more it sounds too good to be true. When something has been hyped up over and over again, you start to wonder what could be wrong with it. Flexible workspaces have their share of naysayers and their opinions may give you pause in patronising such establishments. However, let us help you alleviate your fears as we debunk popular myths regarding co-working spaces.
10/19/2021 06:19 PM
An Entrepreneurs Untold Story of Work in Progress
A story of how an Entrepreneur worked his way to a multi million dollar company overnight until it became to big for him to handle leading to a failed success. He has now gotten back up and is about to use this experience to create something even bigger by not making the same mistakes.
10/19/2021 05:53 PM
Article Marketing: The Marketing of the Future
As society evolves, we develop and think of new products. And as new products come to the market, we need to think of better ways to sell them.
10/15/2021 10:26 AM
4 Business Strategies You Probably Haven't Thought About
Every business should find a strategy that helps it to achieve a competitive advantage in the marketplace. This strategy should be based on the strengths and weaknesses of the firm's products/services and the position it wants to have regarding its customers.
10/13/2021 11:39 AM
4 Ways To Build Momentum In Your Business
Momentum doesn't happen by chance, and nor is it willed into existence. To achieve momentum, you need to understand its source, and then relentlessly fuel it.
10/06/2021 01:43 PM
How to Be Better at Hustling and Entrepreneurship
Success doesn't come to those who wait - it comes to those who go out and get want they want. You don't want to the person who waits for things and gets what's left by those who hustle - be a hustler yourself!
10/04/2021 09:25 AM
How Does a Business Become Scalable?
Some businesses are scalable, meaning they can grow income exponentially. Others are not open to growth, but they generate a reliable income which is not lucrative.
08/31/2021 02:45 PM
Nine Books Every Successful Entrepreneurs Has on Their Shelf
Take advantage of the best the entrepreneurial community has to offer. Whether you read each book cover to cover or just use them for reference they represent ideas and techniques that will see you through the dark days every entrepreneurs face at some point.
08/16/2021 10:16 AM
Ready to Grow? Top Positions You Need to Fill to Expand Your Business
Do you wish to reach a point where your business is ready to scale and move to the next level? Hiring crucial people will help you move quickly, while proving excellent products and great customer service.
08/04/2021 03:16 PM
6 Reasons To Start A Business During This Pandemic
This is the best time to start your dream business. This article will provide tips for you to use immediately.
08/02/2021 06:06 PM
Go Read a New Business Book a Week
Reading is essential. Go and read a business book to enrich your business.
07/23/2021 11:26 AM
How to Be an Entrepreneur With a Full Time Job
It may seem difficult seeing how you can create a successful business for yourself. In addition, having a success formula takes time.
07/15/2021 05:54 PM
What Is an Entrepreneur and What Is Entrepreneurialism
What is an entrepreneur and what is entrepreneurialism. What makes them what they are?
07/12/2021 10:52 AM
Personal Branding Strategies for Women in Business
Personal branding for women is critical for business success to build your brand. When you align your personal brand with your business brand, you're much more likely to not only connect with the right people but also turn them into raving fans. Build your business with these personal branding tips.
07/12/2021 10:51 AM
How to Increase the Value of Your Business
There are many ways to boost your sales and grow your business, no matter your budget size. However, increasing the value of your business on a tight budget can be daunting.
07/09/2021 11:08 AM
Innovative Business Shares Tips
Innovative businesses are showing the road map to success: have a real connection to their customers, be proactive for the environment, show support for local social causes and events, and concentrate on providing a great service/product while building a strong networking system. It is the only way to survive in this "new normal".
07/01/2021 11:19 AM
What to Do in a Creative Dry Spell
While most creatives can't get away with allowing a dry spell to keep going on indefinitely, you can get out of the dry spell simply by trying these ideas. Often, just stopping the internal pressure you have on yourself can unleash your creativity again.
06/29/2021 05:38 PM
Top 3 Ways You Can Generate Ideas for a New Business
1. Start a Business that evolves around your innate ability. Innate abilities help you do things with ease. Often times I hear people say, "what do you have flair for?" Innate abilities help you do things better, quickly and 'naturally' than others. It helps you do things effortlessly!
06/28/2021 07:29 PM
How to Train Your Brain for Maximum Creativity
Training your brain to be more creative, to be creative on demand, and to be creative in more than one way is within your power and control. When you find something that works for you to unleash your creativity, use it.
06/01/2021 08:49 AM
How to Create an Innovative Mindset
In general terms, a traditional business mindset is always looking to improve the quality of products, services and processes. On the other end of the spectrum, an innovative mindset issues mandates for new and better ways to do business.
05/27/2021 01:14 PM
How Can Growth Mindset Lead to Success?
How do people create and grow a mindset strategy? Here are some practical tips that will show you exactly how to get started.
05/07/2021 09:30 AM
Why Becoming an Author Boosts Credibility
When you author a book that is well received by your audience, it's really an automatic boost to your credibility. The book gets press, which means you get press, and the snowball effect happens.
05/04/2021 10:31 AM
Online Working Capital - Fast But Expensive
Small business owners often need working capital to cover expense incurred to make or create their product or service before payment comes in. Banks are loath to lend to small business owners especially the small amounts that the business owners usually need. Many online working capital lenders have been created to serve this underserved market.
04/26/2021 08:41 AM
When Impatience Can Lead to Business Success... Or Failure
As an entrepreneur, have you ever asked yourself "Why am I not reaching the level of success I was promised?". It could be because a lot of entrepreneurs fall victim to impatience to succeed.
04/20/2021 11:35 AM
What Is the Best Online Business You Can Start?
Starting an online business is a great way to create a lifestyle that you enjoy living. But, you must be realistic as you develop your business.
04/11/2021 02:42 PM
Looking to Build Your Network? Please Avoid This 1 Mistake
Networking isn't just about meeting new individuals. It's also about you maintain connections. Ignoring the current connections of your professional network because you're excessively focused on development is a big blunder. Don't just consider about meeting and getting to know new professional contacts. Don't fail to remember to keep up with the people you by now know.
04/11/2021 02:39 PM
How to Face Your Fears and Get More Business Leads
What fear do you have lurking inside of you, preventing you from enjoying life, or creating a successful business for that matter? When it comes to our business, fear can definitely stop us in our tracks, preventing us from moving forward and achieving our goals.
04/06/2021 11:39 AM
A Realistic View of Being Self-Employed
If you are thinking about becoming an entrepreneur, you'll want to know all about your field, your products and your customers... but you'll NEED to know about running a business. It is important for business owners to realize all the hidden areas that eat up a surprising amount of time and energy behind the scenes in running a business.
04/06/2021 11:33 AM
Business in a Slump? 13 Ways to Get Your Motivation Back
Truth be told, it's a fact of life for every entrepreneur and business owner... we are going to get into a rut every once in a while. We're human after all! The good news is that this slump can be very temporary... if you choose it to be. Here is a list of things you can explore the next time you feel this lack of motivation sweep over you.


home | site map | contact us