Navigation: | Home | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 |
Entrepreneurialism Information Click here for eBay Motors! Get 2 weeks FREE CA Anti-Virus 2007 Accept Credit Cards Get your FREE $250 Cash Card PhotoStamps

This Domain For Sale. Contact us for more information.


Bonsai Marketing


Site location analysis of regional service areas and planning for mobile businesses is just as important as choosing a fixed site for any business. The region must be scouted out whether you are simply adding another service unit or deciding to open an entire new marketing area. Now, assuming that you have decided to go for it and open a new territory, you must send in a scout. You must take the high tech data and then move your marketing ability in the right direction. Much like any well thought out military advancement, you need to find out what we will be dealing with, so you gather even more intelligence. Here are some of the information you must need to know. Lets assume you are in a automotive mobile maintenance business for this discussion, each type of business might have different parameters, but this will help you in your development of your own plan. First you must know where your customers are, you need to scout and locate;

Retail Areas

Office Parks

Large Industrial Areas

Major Employers

Upper Middle Class Areas

Retail centers provide a good source of income. Typically, such centers contain:

Insurance Offices

Bakeries

Hair Salons

Travel Agencies

Deli's

These are among some of the good clients for a mobile automotive business. Another major benefit of working in retail centers is that you will get lots of walk-up customers and hand out lots of business cards. You couldn't ask for better exposure, nor could a small business buy any better advertising.

Multi tenant office parks and complexes are also great because of the high density of business consumers. Most people who work are too busy to do things themselves. Since they are gainfully employed, you know they have the money. Once you do the service on their cars, others will see you out of their office windows. Next thing you know, you are flush with new customers and potentially every car in the parking lot. It is also very easy to take orders when walking door to door, since each door is only a few yards apart. (High density = High profit when it comes to office complexes.)

Major employers are also great because one company will have 100-2500 employees. One company might represent one day's work per week. These companies also have company pool cars. Large companies usually have company vehicles as well. The competition, the fixed auto businesses, also do their home work when doing site analysis and map out their greatest clientele. They too are interested in return on investment and they have a lot to lose if they are wrong. They usually hire professional car wash consultants who look at the following criteria:

Demographics

Correct Zoning

Lot Size

Visibility

Traffic Count

Traffic Speed

Ingress And Egress

Adjacent Surroundings

Existing Site Plans

Space For Repair or service work

Competition (Three Mile Radius)

Car Values In The Area

In their demographic studies they look for:

Population Of Area

Home Owners Versus Renters

Age Of Population

Number Of Vehicles

Average Driving Time

They constantly worry about what competition was there first and how strong the competition's customer base is. They look at the competition's image. Is it a well kept facility, clean plant, well running equipment, good management and a modern building?

They try to make their business convenient. But the fixed auto businesses can never be as convenient as mobile because they can't move it around. Therefore, they rely on location, location, location. Obviously, they can't compete with a mobile business; After all, we have every location any time we want it. Needless to say, areas around car washes are usually great areas in which to wash cars and it is so much fun to take their market share. It's easy too. No Prisoners.

Industrial areas are very important as well. There you will find distribution companies, small trucking companies and the bulk of your fleet accounts. The easiest way to find an industrial area is to follow a freeway or railroad track. Industrial areas are where you will find cement trucks, tractors and various loading equipment.

Many cities will have other bonuses such as:

Airports

Bus Terminals

Harbors

Train Depots

Military Bases

College Campuses

Large Government Buildings

These areas will require special sales letters and are also high profit centers. You would be well advised to consider these areas target markets as well. When scouting an area, it is important to gather lots of information and receive help from as many places as possible. Just because you run a mobile business instead of a fixed site business is no reason not to do your homework and scout out the areas.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs


MORE RESOURCES:
Business:Entrepreneurialism Articles from EzineArticles.com
12/24/2021 04:03 PM
How to Maintain Business Momentum
Not all goals are equal. The secret lies in setting a goal that will motivate versus one which will defeat you.
12/21/2021 09:19 AM
How Do Business Owners Stay Focused?
Many entrepreneurs think their biggest problem is finding funding. But what those entrepreneurs forget is the demon of distraction.
12/20/2021 06:01 AM
How Do You Embrace a Growth Mindset?
People with a growth mindset believe they can grow. And if you want to succeed as an entrepreneur, a growth mindset is what you need.
12/20/2021 06:00 AM
Affiliate Marketing Secrets - What I Wish I Knew Before!
The so called affiliate marketing secrets are really just things that some affiliates know and others don't. I wasted years as an affiliate making many mistakes which I could have avoided if I had have know better! Here I share some of the "secrets" I wish I had known about before I started on the affiliate journey!
12/20/2021 06:00 AM
Autopilot Money Making System - How To Create One
Is it really possible to create an autopilot money making system which runs completely hands free? Since the early 2000's I became fascinated with the idea of generating an income completely hands free from the internet. After purchasing an eBook, I realised that automated downloadable products could allow a "hands off" income source, and be created from anywhere.
12/16/2021 09:17 AM
How Do You Evaluate the Future of Your Business?
Revisiting a business plan at the right time and adjusting the strategy can save or destroy a business. Here are 5 ways to evaluate your business and your future.
12/16/2021 09:17 AM
Affiliate Marketing Mentor - Why You Need One
An affiliate marketing mentor can help you better understand the steps needed to build a successful affiliate business and earn an income online. A mentor can also help you overcome your own limiting thinking when it comes to building an income online.
12/14/2021 10:10 AM
4 Signs That You're Losing Interest in Your Business
Only time will tell if you're really losing passion for your business. But these questions will help you know, make changes and take your business to the next level.
12/13/2021 08:47 AM
Are You Losing Interest in Your Business?
It's a fact that many people lose the passion for their work. As an entrepreneur, if you don't love what you do, pouring your heart into your business will be difficult.
12/08/2021 09:40 AM
How Do You Get Your Business Out Of a Rut?
Entrepreneurship is not for the weak! The emotional rollercoaster is full of highs and lows. And managing and motivating your team needs a consistent positive demeanor. As a result, having ways to get yourself from these lows is crucial.
12/01/2021 08:33 AM
Why Is Momentum So Important in Business?
If you lose momentum, evaluate what choices made this happen. Doing research will help you undercover the missteps that could be avoided in the future.
11/24/2021 08:59 AM
How to Stay Motivated and Excited About Your Business
As a business owner, you're building your dream. You're putting your mark in a world full of conformity. And it'll take a lot of consistent and constant motivation to move past the hard times. Use these six tips to tap into your inner power and use that motivation to build your entrepreneurial momentum.
11/18/2021 10:55 AM
How to Ignore the Haters and the Naysayers
Whenever you get distracted by naysayers, it's because you've lost focus. All you need to do is remember your goals. Remember who you are and what you want to achieve. Think about your goals and ask yourself if it's worth putting your goals on hold because of what naysayers say. Don't deny yourself the life you should live because of haters and naysayers.
11/16/2021 11:17 AM
Are Your Habits In Line With Your Business Priorities?
We all have regular practices which give us structure. These practices help us remain mentally and physically healthy, and they enable us to approach life consciously. These habits are important every time, and they're crucial in our busiest and most chaotic times.
11/15/2021 01:49 PM
Don't Focus on Being the Best, Focus on Being Unique
In a world where competition is the constant factor, it's hard to differentiate and build your own identity. It's difficult, but it is possible to be unique!
11/12/2021 10:14 AM
How to Launch Your Coaching Business
As you prepare to launch your coaching business, remember it's possible to build a successful coaching business. But you have to believe in yourself and in your idea before it becomes a reality.
11/08/2021 05:43 PM
7 Steps to Find and Retain Quality Staff
Finding and retaining quality staff whether you're hiring employees or contractors, can be a difficult task for many entrepreneurs. There are a myriad of reasons this is true. It takes a focused, strategic approach to hiring and growing your team that will help propel you and your business forward. Apply these 7 steps to find and retain quality staff.
11/08/2021 05:42 PM
How to Know If an Opportunity Is Right for Your Business
To become a successful entrepreneur, you need to know how to detect unique and good opportunities. Also you need to test and execute them more efficiently than your competitors.
10/28/2021 10:26 AM
Why Your Mindset and Beliefs Impact Your Business Success
What do the world's most successful entrepreneurs have in common apart from successful businesses? The answer is, the right mindsets. Mindset together with consistent action is the key to achieving and maintaining momentum.
10/26/2021 02:36 PM
How to Clear the Way for New and Better Business Habits
The success of your business depends on you. That means increasing your output, improving your performance, and focusing more on important things.
10/19/2021 07:20 PM
Choosing The Right Courier Company For Your Small Business
If you need to send a parcel for you or your business, then choosing your courier is very important. If your business is online, then the courier service you use to send goods may be the only human interaction your customers have with your company. Therefore, it is very important to choose smartly who will represent your company when delivering your parcels.
10/19/2021 06:20 PM
Bust These Myths About Co-Working Spaces and Start Being Productive
The more you learn about the advantages of co-working spaces, the more it sounds too good to be true. When something has been hyped up over and over again, you start to wonder what could be wrong with it. Flexible workspaces have their share of naysayers and their opinions may give you pause in patronising such establishments. However, let us help you alleviate your fears as we debunk popular myths regarding co-working spaces.
10/19/2021 06:19 PM
An Entrepreneurs Untold Story of Work in Progress
A story of how an Entrepreneur worked his way to a multi million dollar company overnight until it became to big for him to handle leading to a failed success. He has now gotten back up and is about to use this experience to create something even bigger by not making the same mistakes.
10/19/2021 05:53 PM
Article Marketing: The Marketing of the Future
As society evolves, we develop and think of new products. And as new products come to the market, we need to think of better ways to sell them.
10/15/2021 10:26 AM
4 Business Strategies You Probably Haven't Thought About
Every business should find a strategy that helps it to achieve a competitive advantage in the marketplace. This strategy should be based on the strengths and weaknesses of the firm's products/services and the position it wants to have regarding its customers.
10/13/2021 11:39 AM
4 Ways To Build Momentum In Your Business
Momentum doesn't happen by chance, and nor is it willed into existence. To achieve momentum, you need to understand its source, and then relentlessly fuel it.
10/06/2021 01:43 PM
How to Be Better at Hustling and Entrepreneurship
Success doesn't come to those who wait - it comes to those who go out and get want they want. You don't want to the person who waits for things and gets what's left by those who hustle - be a hustler yourself!
10/04/2021 09:25 AM
How Does a Business Become Scalable?
Some businesses are scalable, meaning they can grow income exponentially. Others are not open to growth, but they generate a reliable income which is not lucrative.
08/31/2021 02:45 PM
Nine Books Every Successful Entrepreneurs Has on Their Shelf
Take advantage of the best the entrepreneurial community has to offer. Whether you read each book cover to cover or just use them for reference they represent ideas and techniques that will see you through the dark days every entrepreneurs face at some point.
08/16/2021 10:16 AM
Ready to Grow? Top Positions You Need to Fill to Expand Your Business
Do you wish to reach a point where your business is ready to scale and move to the next level? Hiring crucial people will help you move quickly, while proving excellent products and great customer service.
08/04/2021 03:16 PM
6 Reasons To Start A Business During This Pandemic
This is the best time to start your dream business. This article will provide tips for you to use immediately.
08/02/2021 06:06 PM
Go Read a New Business Book a Week
Reading is essential. Go and read a business book to enrich your business.
07/23/2021 11:26 AM
How to Be an Entrepreneur With a Full Time Job
It may seem difficult seeing how you can create a successful business for yourself. In addition, having a success formula takes time.
07/15/2021 05:54 PM
What Is an Entrepreneur and What Is Entrepreneurialism
What is an entrepreneur and what is entrepreneurialism. What makes them what they are?
07/12/2021 10:52 AM
Personal Branding Strategies for Women in Business
Personal branding for women is critical for business success to build your brand. When you align your personal brand with your business brand, you're much more likely to not only connect with the right people but also turn them into raving fans. Build your business with these personal branding tips.
07/12/2021 10:51 AM
How to Increase the Value of Your Business
There are many ways to boost your sales and grow your business, no matter your budget size. However, increasing the value of your business on a tight budget can be daunting.
07/09/2021 11:08 AM
Innovative Business Shares Tips
Innovative businesses are showing the road map to success: have a real connection to their customers, be proactive for the environment, show support for local social causes and events, and concentrate on providing a great service/product while building a strong networking system. It is the only way to survive in this "new normal".
07/01/2021 11:19 AM
What to Do in a Creative Dry Spell
While most creatives can't get away with allowing a dry spell to keep going on indefinitely, you can get out of the dry spell simply by trying these ideas. Often, just stopping the internal pressure you have on yourself can unleash your creativity again.
06/29/2021 05:38 PM
Top 3 Ways You Can Generate Ideas for a New Business
1. Start a Business that evolves around your innate ability. Innate abilities help you do things with ease. Often times I hear people say, "what do you have flair for?" Innate abilities help you do things better, quickly and 'naturally' than others. It helps you do things effortlessly!
06/28/2021 07:29 PM
How to Train Your Brain for Maximum Creativity
Training your brain to be more creative, to be creative on demand, and to be creative in more than one way is within your power and control. When you find something that works for you to unleash your creativity, use it.
06/01/2021 08:49 AM
How to Create an Innovative Mindset
In general terms, a traditional business mindset is always looking to improve the quality of products, services and processes. On the other end of the spectrum, an innovative mindset issues mandates for new and better ways to do business.
05/27/2021 01:14 PM
How Can Growth Mindset Lead to Success?
How do people create and grow a mindset strategy? Here are some practical tips that will show you exactly how to get started.
05/07/2021 09:30 AM
Why Becoming an Author Boosts Credibility
When you author a book that is well received by your audience, it's really an automatic boost to your credibility. The book gets press, which means you get press, and the snowball effect happens.
05/04/2021 10:31 AM
Online Working Capital - Fast But Expensive
Small business owners often need working capital to cover expense incurred to make or create their product or service before payment comes in. Banks are loath to lend to small business owners especially the small amounts that the business owners usually need. Many online working capital lenders have been created to serve this underserved market.
04/26/2021 08:41 AM
When Impatience Can Lead to Business Success... Or Failure
As an entrepreneur, have you ever asked yourself "Why am I not reaching the level of success I was promised?". It could be because a lot of entrepreneurs fall victim to impatience to succeed.
04/20/2021 11:35 AM
What Is the Best Online Business You Can Start?
Starting an online business is a great way to create a lifestyle that you enjoy living. But, you must be realistic as you develop your business.
04/11/2021 02:42 PM
Looking to Build Your Network? Please Avoid This 1 Mistake
Networking isn't just about meeting new individuals. It's also about you maintain connections. Ignoring the current connections of your professional network because you're excessively focused on development is a big blunder. Don't just consider about meeting and getting to know new professional contacts. Don't fail to remember to keep up with the people you by now know.
04/11/2021 02:39 PM
How to Face Your Fears and Get More Business Leads
What fear do you have lurking inside of you, preventing you from enjoying life, or creating a successful business for that matter? When it comes to our business, fear can definitely stop us in our tracks, preventing us from moving forward and achieving our goals.
04/06/2021 11:39 AM
A Realistic View of Being Self-Employed
If you are thinking about becoming an entrepreneur, you'll want to know all about your field, your products and your customers... but you'll NEED to know about running a business. It is important for business owners to realize all the hidden areas that eat up a surprising amount of time and energy behind the scenes in running a business.
04/06/2021 11:33 AM
Business in a Slump? 13 Ways to Get Your Motivation Back
Truth be told, it's a fact of life for every entrepreneur and business owner... we are going to get into a rut every once in a while. We're human after all! The good news is that this slump can be very temporary... if you choose it to be. Here is a list of things you can explore the next time you feel this lack of motivation sweep over you.


home | site map | contact us